Question: Proctor & Gamble ( P&G ) recognized a need for clean drinking water for more than 1 billion people in developing countries. The company developed

Proctor & Gamble (P&G) recognized a need for clean drinking water for more than 1 billion people in developing
countries. The company developed PuR, a water purification packet that eliminates disease causing microorganisms in
drinking water. P&G is utilizing a:
a. straight extension strategy.
b. dual adaptation strategy.
c. product invention strategy.
d. product adaptation strategy.
Proctor & Gamble (P&G) recognized a need for clean drinking water

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