Product Differentiation: Is it Form or Function? In 1896, the architect Louis Sullivan coined the phrase, "form ever follows function." Does that tenet apply when differentiating products? 10:43 Is it form, an emotional reaction consumers have with a product's design or aesthetics, as with cars or clothing? Or is it function, a product's purpose and performance, as with smart phones? Here is what I would like you to do for this discussion: Take a position. What is the key to product success? Form or function? Defend and explain your position. Then select a product that supports your position and describe how its form or function differentiates it from competitive products. "Vintage Timex" (CC BY- "Rolex Datejust" (CC BY SA 2.0) by France 1978 2.0) by Bruno Soares. Discussion Instructions This discussion is intended to help you further explore and think critically about the information you are reading and viewing. You are expected to be an active participant in the discussion, and meet the minimum criteria of one ("main") substantive initial posting of around 150 - 200 words and several thoughtful, well-supported responses of approximately 100 - 125 words. Each discussion response must be spell checked, well-written and cite references in support of arguments. For further explanation on how you are graded review the Discussion Rubric. How to get the highest grade for your discussion participation I expect you to begin with the main submission, with your answers to all or at least some of the questions asked (3-5 paragraphs). It is a good idea to provide references to the recommended textbook, as well as external (relevant and reliable) sources. This is seen as an equivalent to a brief, 10-15 min classroom presentation based on your homework. It is better to post your main submission earlier, as it will leave some room for your classmates to read and respond. In addition to the main submission, I expect you to read other students' postings, ask them questions and share your thoughts and ideas. Overall, I expect you to post 2-3 times per week. Brief remarks ("Good point!") are welcome but they won't give you any points. I am interested in learning about your opinion on the subject matter - but if only your opinion is informed by 1) the assigned readings; 2) other authoritative sources; 3) relevant practical experience