roduct Differentiation: Is it Form or Function? In 1896, the architect Louis Sullivan coined the phrase, "form ever follows function."Does that tenet apply when differentiating products?

• Is it form, an emotional reaction consumers have with a product's design or aesthetics, as with cars or clothing?
• Or is it function, a product's purpose and performance, as with smart phones?
• Take a position. What is the key to product success? Form or function?Defend and explain your position.
• Then select a product that supports your position and describe how its form or function differentiates it from competitive products.