Product Differentiation: Is it Form or Function? In 1896, the architect Louis Sullivan coined the phrase, form ever follows function. Does that tenet apply when differentiating products?

• Is it form, an emotional reaction consumers have with a products design or aesthetics, as with cars or clothing?
• Or is it function, a products purpose and performance, as with smart phones?

Here is what I would like you to do for this discussion:

• Take a position. What is the key to product success? Form or function? Defend and explain your position.
• Then select a product that supports your position and describe how its form or function differentiates it from competitive products