Question: products / services are those such as an Apple iPhone, a Harley - Davidson motorcycle, or a Starbucks latte for which the consumer shows a

products

/

services are those such as an Apple iPhone, a Harley

-

Davidson motorcycle, or a Starbucks latte for which the consumer shows a fairly strong preference and loyalty and will go out of the way to find that specific brand.

products/services are those such as an Apple iPhone, a Harley-Davidson motorcycle,

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