Programmatic marketing is becoming an important driver of the shift to data-driven marketing in many companies. Are

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Programmatic marketing is becoming an important driver of the shift to data-driven marketing in many companies. Are these AI related processes likely to reduce autonomy and creativity in marketing decisions - why or why not?

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Accounting

ISBN: 978-1118608227

9th edition

Authors: Lew Edwards, John Medlin, Keryn Chalmers, Andreas Hellmann, Claire Beattie, Jodie Maxfield, John Hoggett

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Posted Date: Dec 18, 2023 03:14 AM

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Programmatic marketing is becoming an important driver of the shift to data-driven marketing in many companies. Are

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The introduction of programmatic marketing and AIrelated processes does not necessarily imply a redu... View the full answer

Accounting

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