PROJECT MANAGEMENT

CASE STUDY

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Giant Popsicle Gone Wrong An attempt to erect the world's largest popsicle in New York City ended with a scene straight out of a disaster film, but much stickler The 25-foot-tall, 1742-ton treat of frozen Julce melted faster than expected, flooding Union Square in downtown Manhattan with kiwi-strawberry-flavored fuld. Bicyclists wiped out in the stream of goo. Pedestrians slipped. Traffic was, well, frozen. Firefighters closed off several streets and used hoses to wash away the thick, sweet slime. The Snapple Company, a leading maker of soft beverages, had been trying to promote a new line of frozen treats by setting a record for the world's largest popsicle but called off the stunt before the frozen giant was pulled fully upright by a construction crane Authorities said they were worried the 21-story popsicle would collapse Sno inn Smith Zuma Press, Organizers were not sure why it melted so quickly. "We planned for it. We just didn't expect for it to happen so fast," said Snapple spokeswoman Lauren Radcliffe. She said the company would offer to pay the city for the clean-up costs. Risk management attempts to recognize and manage potential and unforeseen trouble spots that may occur when the project is Page 214 mplemented. Risk management identifies as many risk events as possible (what can go wrong), minimizes their impact (what can de done about the event before the project begins), manages responses to events that do materialize (contingency plans), and provides contingency funds to cover risk events that actually materialize. Giant popsicle Project External Risk TECHNICAL RISK Management Risk Commercial risk Inefficient Lifting force Assesment failure High initial investment Technical faults Crane failure Lack of ownership Advertisement cost Legal issues Irregular power supply Lack of resources Implimentation cost Public safety assurance Poor Fastening Lack of specific skills Project management costing Weather risk Overwight for crane Lack of experiences Poor sealing Project approaval without recheck