Question: PROJECT QUESTION You are required to develop a new prodact and prepare its marketing plan that will support that product in the Fijian marketplase. It

PROJECT QUESTION You are required to develop a

PROJECT QUESTION You are required to develop a new prodact and prepare its marketing plan that will support that product in the Fijian marketplase. It can be an existing prodact in the marketplace that needs modifications to the product or yoa can develop a completely new product that hasa't been introdaced in the Fiji market as yet. You will be required to present your prodact and the marketing plan. Objective of this Assignmeat: The purpose of this assignment is to develop the initiative for students to design a product and marketing report. One of the leaming cencomes for this course is for students to be able to develop a marketing plan and present their plans. In addition to that, this assignment will help expose students to develop entrepreneurship skills and so to secure the ability to market their prodacts. Students are to apply their hnowledge leamt during lectures and tutorial to help them prepare the marketing report. Requiremeats (1-s): The main body which is the Findings and Analysis your marketing plan must comprise of the following details 1. Product Marketing Objectives List dowa your products marketing objectives such as toc (launch the product, increase volume, expand market share, maximize revenue and sales, etc.). 2. 4P s of Marketing: - Product-Detail the Product Development and the Product Deseription in terms of brand name, features, product benefits, ingredients, packaging (sires, nutritional value etc.), labelling, Colour, - is your prodact classified as a safe product for the cuvironnsent? - Promotion - Detail your products advertising and marketing promotional strategies that can be executed. You will also need to include the pooduct launch details should include advertising, sales promotion, public relations, and personal selling. - Price - Provide a clear description on the pricing strategy that can be utilized for your product - should include List prioe, discounts, allowances, payment period, and credit tembs. - Place - Discuss the stratezy used for your peoduct distribution, Direct or in-direct distribution (channel intermediaries); distributing to wholesalers, direct selling to customers, coverage, logistics, locations, transportation, assortments, and imventory. 3. Customer Analysis Identify the target markets, discuss in detail the bases for market segnsentation, target markets, positioning your pooduct and alse detail on what basis the particular segment was selected

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