Question: Project Task: Explain how Nike uses the following internal and external factors to influence the buying decision process of a customer: (Print ad for each

Project Task:

Explain how Nike uses the following internal and external factors to influence the buying decision process of a customer:

(Print ad for each of the following given below)

1) Targeting strategy (talk about Any 2 ads nike has done)

2) Positioning strategies (mention Any 2 ads nike has done)

3) Maslows hierarchy of needs (mention Any 2 ads nike has done)

4) Psychogenic needs (mention Any 2 ads nike has done)

5) Personality traits (mention Any 2 ads nike has done)

6) Communication objectives (talk about Any 1 ad nike has done)

7) Advertising appeal (Any 2 ads)

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