Propose a Launching plan Purpose of this assignment

Students will apply their understanding of reversed marketing to propose a launching plan for a chosen product/product line

Scenario

You are the Marketing team for Bioderma Vietnam, a French cosmetic company. Your Marketing director asks you to prepare a marketing plan to launch a new product to Vietnam Market. Be awared of the budget, the customer segments and proving your plan is worthwhile.

In your proposal, the following topics are specifically required in marketing plan by your Manager:

INTRODUCTION(1.0)

Organization and product(0.5)

History(0.5)

SITUATIONAL ANALYSIS(4.0)

Industry Analysis(0.5)

Competitor Analysis (0.5)

Customer analysis(0.5)

Customer persona/empathy map (2.5)

MARKET-PRODUCT FOCUS (5.0)

Market Segmentation(1.0)

Target Market(1.0)

Positioning(1.0)

Value Proposition (2.0)

MARKETING PROGRAM STRATEGY AND TACTICS (10.0)

Marketing plan to launch a new product in Vietnam market, including 4p and the launching plan:

Master plan for 3 months launching, starting from begining of December (2.0)

Budget planning (2.0)

Specific plan for activation day/events (2.0)

Communication/promotion plan before/during/after the launching (2.0)

Risks & contingency plan(s), if applicable (2.0)