Provide Opinion/ Insight on this response:

Toothpaste is in general low cost product that is purchased at high frequency. Hence, consumers default to the preferred brand and seldom breaks the loyalty loop. There is limited effort spent on gathering information to evaluate alternative options and if it happens they often happen at the shelf while looking at the product claims and benefits. Marketers typically ensure the brand image is well established with value offerings to maintain the consumer loyalty. Consumers typically look for Functional value (saving money, time, quality and variety) and Emotional values (wellness) on products like toothpaste (Almquist et. al, 2016). Consumers at times engages with the manufacturer in case of defects or frustrations while trying the new products but in general maintain loyalty to the same brand.