Provider Gap $4,$ the Communication Gap$12.$ Integrated Service Marketing Communications How well do all company communications$-$including the interactions between company employees and customers$-$express the same message and level of service quality? How well does the company communicate to customers about what will be provided to them? Does the company avoid overpromising and overselling? How well do different parts of the organization communicate with each other, so that service quality equals what is promised?$13.$ Pricingraised? Is the company careful not to price so high that customer expectations are Does the company price in line with customer perceptions of value?Score for Provider Gap $4$The score for each gap should be compared to the maximum score possible. Are particular gaps weaker than others? Which areas in each gap need attention? As you go through the rest of the book, we will provide more detail about how to improve the factors in each of the gaps.