public relations please help

To be an effective communicator, you must understand how people process information and change their perceptions. Select one: True False According to mass media researcher Wilbur Schramm, effective communication takes place within a sphere of shared experience. st Select one: True False The kind of audience that may initially pay attention to a message only because it's entertaining is known as a: + Select one: O a passive audience. Ob. active audience Oo opinion leaders, Od strategic linkages. e none of the above. According to communication researchers Everett Rogers, people who are eager to try new ideas are called: Select one: O a. laggards. Ob enthusiastic, O c. late adopters. O d. innovators. O e. mavericks "Laggards" are traditionalists who are the last to adopt anything. Select one: O True O False