Question: PUBLIC RELATIONS- SUBJECT Discuss the different tools for measuring the impact of media relations and public relations effectiveness. What are the advantages and flaws of

PUBLIC RELATIONS- SUBJECT

  1. Discuss the different tools for measuring the impact of media relations and public relations effectiveness. What are the advantages and flaws of each?

  1. Briefly explain how social network theory supports the need to create platform relevant messages. Provide an example for support.

  1. Explain how social media differs from traditional media and describe the implications for public relations practitioners. What are the roles of influencers and gatekeepers?

  1. Illustrate the difference between strategic and responsive corporate social responsibility. Include a real or fictional example of each.

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