Question: Take a close look at the purchase decision process problem recognition(perceiving a need) > information search (seeking value)> alternative evolution (assessing value) > purchase decision
Take a close look at the purchase decision process
problem recognition(perceiving a need) > information search (seeking value)> alternative evolution (assessing value) > purchase decision (buying value) > postpurchase (realizing value)
Now think of your own recent major buying decision like going on vacation, buying an expensive item, getting a car.
Detail your own buying experience in terms of the stages shown. What did you specifically do at each stage and what was the outcome? looking at approximately 600 words
thank you
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