Purdue Book Store is trying to decide on how many copies of a book to purchase from
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Question:
Purdue Book Store is trying to decide on how many copies of a book to purchase from the McGraw Hill publisher at the start of a selling season. The book retails at $28 per copy at the book store, and costs $15 for the book publisher to produce each copy. Purdue Book Store will dispose of all of the unsold copies of the book at 50% off the retail price at the end of the season.
It is estimated that demand for this book during the season is Normal with a mean of 1000 and a standard deviation of 250.
We consider the book publisher ("supplier") and the book store ("retailer") as a simple supply chain.
- First, consider the centralized case where the supplier and retailer belong to the same company. What is the optimal quantity Q that the book store should order from the publisher to maximize the total supply chain's profit? Round upQ to integer if necessary.
- Then, consider the decentralized case without any coordination. The publisher sells the book to the book store at $21 per copy. Now, what is the optimal quantity Q that the book store should order from the publisher to maximize his own expected profits? Round up Q to integer if necessary.
Related Book For
Matching Supply with Demand An Introduction to Operations Management
ISBN: 978-0073525204
3rd edition
Authors: Gerard Cachon, Christian Terwiesch
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