Purpose: Craft messages based on the Elaboration Likelihood Model utilizing the central route and the peripheral route.

Directions:

1. Choose 2 products from the list below

I chose Kiel's Face Wash and Muscle Milk Protein Powder

2. For each item, develop 1 ad that appeals to a central route (high effort) college student and 1 ad that appeals to a peripheral route (low effort) college student.

• Describe any visuals
• Create a message/slogan used in the ad

3. Describe how the ad is using the route.

4. Explain the medium you would use for the ad and why.

(It should be 4 ads messages and explanations in total)