PURPOSE

The purpose of this assignment is to develop the learners ability to apply the change management theories in an organisation.

REQUIREMENT

The Edge Markets reported on 2 November 2019 that Media Prima Bhd has planned to exercise business transformation. The exercise includes a change in corporate model and internal restructuring.

Apply the organisational development model of planned change in Media Prima Bhd. Prepare an incident analysis and solution for the company to face the challenges. Suggest human resources intervention in assisting the employees to overcome the uncertainty.

Please follow the guideline below IN 3000 WORD ONLY:

1) Introduction

Explain what happened by presenting a brief overview of the key facts of the case.

Why business transformation of Media Prima is needed?

Evaluate the action taken by Media Prima.

2) Literature Review

Review and compare the model of Bullock and Battens (1985) Four-Phase Model, Cummings and Worleys (2005) General Model and Warner Burkes (1994) Seven-Phase Process.

Why the model is important in assisting management decision?

3) Incident Analysis

Adopt the best model from 2.0 that can be used to deal with the problem faced by Media Prima Bhd.

Explain the challenges and solutions for each phases.

4) Suggestion

Apply human resources interventions to facilitate the organisation change processes.