Purpose

This assignment is intended to help you learn to do the following:

Discuss a purchase decision process.

Apply marketing concepts to purchase decision making.

Overview

When you understand the term "marketing" in its most accurate and comprehensive sense, you will become aware of marketing principles in action all around you.

Action Items

1. For this applied marketing exercise, you will consider the purchase decision you first reflected on in Module 1 Preparation. You may also select a different purchase decision instead.

2. By the due date indicated, create and post a 200- to 300-word summary of your purchase decision process, leading to your decision to buy or not to buy. Your summary should include at least 3 of the marketing concepts learned to date in this course.

- Be sure to include a succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts applied to your purchase decision. Use marketing concepts that are as precise as possible. For example, instead of just "branding," identify specifically which relevant branding concept you are referring to.