Pursuing quick wins can be a significant pitfall in data management initiatives. Quick wins prioritize easily achievable tasks that don't necessarily align with strategic objectives or create lasting value (Wager et al., 2022). This approach can result in fragmented efforts, where resources are spread thin across various small projects rather than concentrated on initiatives that drive substantial impact. Furthermore, the pressure to deliver immediate results can lead to cutting corners, compromising data quality, and overlooking essential foundational work, such as robust data governance frameworks and comprehensive data integration. Preventing quick wins involves focusing on sustainable growth by setting clear goals, building solid foundations, emphasizing quality over quantity, and continuous process improvements. It's crucial to resist the temptation of short-term gains and prioritize decisions that contribute to long-term success