Question: Push and Pull processes Consider TwoPlus, a new company entering into the mobile phone selling business. The company releases only one device every year with

Push and Pull processes Consider TwoPlus, a new

Push and Pull processes Consider TwoPlus, a new company entering into the mobile phone selling business. The company releases only one device every year with top-of-the-line specifications. However, being a new company, the company has decided not to invest in inventory at all. It takes pre-orders from its customers once a week. It produces only so much quantity that is able to fulfill these pre-orders and then delivers it to the customers. Determine which of the following processes is followed by TwoPlus in this example. Push process of demand fulfillment Pull process of demand fulfillment

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