Question: Push and pull - which is more important? This question has worried managers and policy makers for decades - and having an idea of the

Push and pull - which is more important? This question has worried managers and policy makers for decades - and having an idea of the answer would help focus support for the innovation process more effectively. Using social and sustainability-led innovation examples try and show how each is important under certain conditions, but that it is their interplay which really shapes innovation

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