Question: 2. Push and pull which is more important? This question has worried managers and policy - makers for decades, and having an idea of

2. Push and pull – which is more important? This question has worried managers and policy -

makers for decades, and having an idea of the answer would help focus support for the innovation process more effectively. Using examples try to show how each is important under certain conditions but that it is their interplay which really shapes innovation.

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