Q$1.($a$)$ Multiple Choice Questions.$($Any Ten$)$

Objectives are qualitative in nature.

$($Communication$,$ sales, company, departmental$)$

Method of advertising budget considers the objectives for allocating funds.

$($Task$,$ t$1$xed guideline, arbitrary, go for broke$)$

$3$

Is a media objective.

$($Brand equity, brand image, awareness, reach$)$

is an element of media$-$mix.

$($Target customers, advertiser, audience, methodology$)$

Availability of influences the amount of ad budget.

$($Business ideas, products, funds, media$)$

are calculated by multiplying frequency by reach.

$($TRPs$,$ GRPs$,$ scoring points, continuity$)$

Refers to the series of ads that share a common idea and theme.

$($Ad report, ad campaign, media$-$mix, creative$-$pitch$)$

Developed the DAGMAR model.

$($Julian rotter, Henri Fayol, St$.$ Elmo Lewis, Russel Colley$)$

The letter $\text{'}$G$\text{'}G\text{'}$ DAMGAR model stands for $($Gains$,$ goals, going, grouped$)$

The first step of DAMGAR model is $($Creating awareness, comprehension, conviction, action$)$

method is an objective method of preparing the ad budget. $($Arbitrary$,$ go for broke method, task, all you can afford$)$

The letter $\text{'}R\text{'}$ in DAMGAR model stands for $($Roadmap$,$ regulations, results, reach$)$