Question: Q 2 A B Define the term Quality Function Deployment ( QFD ) within a new product development context. Explain how does it contributes to

Q2 A
B
Define the term Quality Function Deployment (QFD) within a new product
development context. Explain how does it contributes to the prioritisation of better
customer outcomes.
A local manufacturing firm which produces engineer to order and assemble to
order high value products for the pharmaceutical industry has recently been
requested by its owner to provide a proposal on the benefits of a predictive
performance model and methodology from a workshop that you have recently
completed. You are requested to produce the following report:
1. Review the current state of the practice of performance reporting within
firms.
2. Suggest a suite of appropriate key performance measures.
3. Explain the benefits of an Ex-Ante or Predictive Performance approach to
enterprise performance management.
4. Recommend a methodology on how this type of Enterprise Performance
Model might be deployed within actual firms.
It is recommended that you use appropriate examples from the literature or your
prior industrial experience to support any recommendations that you provide

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