Q$.2$ Affective longrightarrow Conative longrightarrow Cognitive can explain how attitudes are developed. Explain it and then provide an example that illustrates it$.$

Q$.3$ Explain how marketers should develop marketing messages using cognitive mapping. Explain this sentence, use an example, and relate it to integrated marketing communication. $(5$ points$)$

Q$.4$ Building brand loyalty should be the goal of segmentation design. A market segment must pass four criteria to be considered a potential target for a marketing communication campaign. Describe these tests. $(5$ points$)$