Q$5)$ A key learning from the article, "Customer Intimacy and Other Value Disciplines,"

is:

a$)$ If a company decides to switch from one customer value disciplines to

another, the change will not affect any of the inner processes of the

company, only the company's outward marketing and brand perception

b$)$ Companies that divide their focus between multiple value disciplines find

that they lose their ability to create value and retain customers

c$)$ Manufacturing companies must adopt operation excellence as a value

discipline and service$-$based companies must adopt customer intimacy

$($d$)$ Pursuing customer intimacy will always make products and services more

costly to produce

e$)$ Companies should endeavor to master all three customer value disciplines

simultaneously