Question: Q 6 ) A key learning from the article, Customer Intimacy and Other Value Disciplines, is:a ) Companies should endeavor to master all three customer

Q6) A key learning from the article, "Customer Intimacy and Other Value Disciplines," is:a) Companies should endeavor to master all three customer value disciplines simultaneouslyb) Companies achieve a sustainable competitive advantage by aligning their entire operating model towards delivering one customer value disciplinec) Eliminating friction costs and middle vendors is a key activity for customer intimacy and product leadership type companiesd) Defining value and defining the unique ways in which your customer groups define value is an old method of management that is no longer recommended for modern businessese) Reducing internal costs and transferring those savings on to the customer is the only tangible way of enhancing the customers perceived value of the goods and services received

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