Q$8.$ Which statement about marketing activities is most accurate?

$$ The marketing department both shapes and is shaped by its relationship with internal and exchange groups

$$ Environmental forces do not affect marketing activities as long as a firm closely monitors its environment though rigorous market research

$$ Marketing is essentially developing the right product and convincing potential customers that they $$need$$ is$,$ no just $$want$$ it$.$

$$ Marketing if affected by society but rarely, if ever, affects society as a whole.

$$ Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency$($such as a product recall$).$