Question: q , is a portfolio analysis model that assesses and compares the potential of a firm's SBUs to generate cash that a firm can then

q, is a portfolio analysis model that assesses and compares the potential of a firm's SBUs to generate cash that a firm can then use to invest in new products.
A. Situation analysis
B. The BCG growth-market share matrix
C. Marketing plan
D. SWOT analysis
E. Return on marketing investment (ROMI)
q, is a portfolio analysis model that assesses and compares the

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