Question: q , is a tool for communicating the distinct attributes of a product; it can be used as a slogan or a theme and often

q,

is a tool for communicating the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign.

An informational appeal

A headline

The media mix

Puffery

A unique selling proposition

q, is a tool for communicating the distinct attributes of a

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