Question: q , is the process of identifying customer touchpoints and tracking the experiences customers have when they interact with a brand or a store as

q,

is the process of identifying customer touchpoints and tracking the experiences customers have when they interact with a brand or a store as they become aware of

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consider and evaluate, and decide to purchase a product in order to improve the customer experience.

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Customer experience

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Wheel

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retailing

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Customer journey mapping

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Touchpointing

E Retailing

q, is the process of identifying customer touchpoints and tracking the

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