Question: is the process of identifying customer touchpoints and tracking the experiences customers have when they interact with a brand or a store as they become

is the process of identifying customer touchpoints and tracking the experiences customers have when they interact with a brand or a store as they become aware of

,

consider and evaluate, and decide to purchase a product in order to improve the customer experience.

q,

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Customer experience

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Retailing

.

Customer journey mapping

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WrFeel

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retailing

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Touchpointing

is the process of identifying customer touchpoints and tracking the experiences

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