Question: The process of identifying customer touchpoints and tracking the experiences customers have when they interact with a brand or a store as they become aware

The process of identifying customer touchpoints and tracking the experiences customers have when they interact with a brand or a store as they become aware of, consider and evaluate, and decide to purchase a product in order to improve the customer experience is known as A. customer journey mapping B. direct to consumer C. customer experience D. retail marketing E. the wheel of retailing

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