$q,$ may help shape product specifications, but their major role is to select suppliers and to negotiate.

Select one:

Gatekeepers

Users

Buyers

Deciders

Influencers

Who among the following does NOT participate in the purchase decision process of a buying organization?

Select one:

individuals who control the flow of information to others

individuals who make the buying decision

individuals who supply raw materials

individuals who use the product or service

individuals who influence the buying decision