Q1. Based on the case study "The Espresso Lane to Global Market" what mode of entry should Reale consider? Should it be different based on the market selected?

Q2. what are the relevant environmental and organizational variables should impact the decision?

Q3. Discuss the advantages and the disadvantages of franchising strategy and apply that to how Reale can use franchising strategy to expand and to what country or countries do you recommend for the expansion and why?

Q4. The advantages and the disadvantages of Joint Venture strategy and apply that to how Reale can use this strategy to expand and to what country or countries do you recommend for the expansion and why?

Q5. Analyze and compare the political, cultural, economical, social factors that attract coffee business in the 7 countries given in the case study