Question: Q1. Explain the difference between competitors and substitutes. Give an example by picking any brand and listing one competitor and one substitute. Marks - 3

Q1. Explain the difference between competitors and substitutes. Give an example by picking any brand and listing one competitor and one substitute. Marks - 3 Q2. Explain the concept of Service Differentiation by giving an example of any brand or service. Marks - 3

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