Question: Q1: Explain the differences between exposure, attention, and comprehension. You also need to use example(s) to illustrate your answer. Q2: Discuss the pros and cons

Q1: Explain the differences between exposure, attention, and comprehension. You also need to use example(s) to illustrate your answer.

Q2: Discuss the pros and cons for a company to run Super Bowl commercials in relation to consumer exposure, attention, perception, and comprehension.

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