Question: Q1) Read the case 'Tesco PLC: Fresh & Easy in the United States' and answer the following questions: a) Which success factors are or are
Q1) Read the case 'Tesco PLC: Fresh & Easy in the United States' and answer the following questions:
a) Which success factors are or are not transferable to the United States?
b) Was Tesco smart to enter the United States market? In California, Arizona and Nevada?
c) What is the Fresh & Easy value proposition?
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