Question: Q1. Using examples, describe how can the Internet be used for marketing communications to execute different elements (tools) of the promotional mix? Q2. Discuss the

Q1. Using examples, describe how can the Internet be used for marketing communications to execute different elements (tools) of the promotional mix?

Q2. Discuss the three variations of the consumer decision-making process. Further discuss the importance of marketing communications in each type?

Q3. Find an example of a display (print) ad online (not a video ad) and evaluate the cognitive response. Identify the specific types of cognitive responses that the ad might elicit from consumers and discuss why these might occur. (At the beginning of your answer, provide a hyperlinked URL to the ad that can be reached by clicking on the URL).

Q4: What is meant by a unique selling proposition (USP)? Find an example of a display (print) advertisement online (not a video ad) that uses a unique selling proposition as its major selling idea. Evaluate this ad against the three characteristics of USPs we discussed in class-also given in the text. (At the beginning of your answer, provide a hyperlinked URL to the ad that can be reached by clicking on the URL).

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