Q1: What are the differences among three problem solving decision making approaches? Suppose one of your cousins living abroad asked you that he will be visiting you Pakistan after one month and you are supposed to buy a luxury car for him on his behalf. Elaborate the type of decision process you expect you would pass through and steps you would follow in making this first time purchase of luxury car? Specify which decision rule would you apply and why? Describe how a man's level of involvement would affect how different marketing stimuli would influence his decision and how these consumers decision making can be biased by marketers? (8+2+2) Q2: How can marketers use consumers' failure at achieving goals in developing promotional appeals for specific products and services? Find two advertisements that depict two defense mechanisms and discuss their effectiveness. (2+5+5) Q3: Suppose Unilever is planning to launch a new product for whitening teeth, would like to investigate the effects of package design and label information on consumers' perceptions of the product and their intentions to buy it. You would advise Unilever to use observational research, experimentation or a survey? Why, justify your choice. (6) Q1: What are the differences among three problem solving decision making approaches? Suppose one of your cousins living abroad asked you that he will be visiting you Pakistan after one month and you are supposed to buy a luxury car for him on his behalf. Elaborate the type of decision process you expect you would pass through and steps you would follow in making this first time purchase of luxury car? Specify which decision rule would you apply and why? Describe how a man's level of involvement would affect how different marketing stimuli would influence his decision and how these consumers decision making can be biased by marketers? (8+2+2) Q2: How can marketers use consumers' failure at achieving goals in developing promotional appeals for specific products and services? Find two advertisements that depict two defense mechanisms and discuss their effectiveness. (2+5+5) Q3: Suppose Unilever is planning to launch a new product for whitening teeth, would like to investigate the effects of package design and label information on consumers' perceptions of the product and their intentions to buy it. You would advise Unilever to use observational research, experimentation or a survey? Why, justify your choice. (6)