Q1. What is meant by business objective? (2) Q2. Explain what is meant by 'niche'? Can it be said that The Good Hotel is operating in a niche market? (3) Q3. Keeping in mind that a Unique Selling Point (USP) is an important factor, what kind of pricing strategy should they use?

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A1 A business objective refers to a specific measurable goal that a company aims to achieve within a ... View the full answer