Question: Q.13. You have a HIGH CTR and a LOW CONVERSION RATE. What could be happening? Answer: _C A. Good quality ad and landing page B.

Q.13. You have a HIGH CTR and a LOW CONVERSION RATE. What could be happening? Answer: _C A. Good quality ad and landing page B. Poor quality ad and good landing page C. Good quality ad and poor landing page D. Low impressions and ad rank I Q.14. You have HIGH IMPRESSIONS and NO CLICKS. What could be happening? Answer: A. Poor quality landing page B. Low ad position C. Poor quality ad, many conversions D. Bid too high for keywords Q.15 You have HIGH QUALITY SCORE & LOW AD POSITION. How would you increase your CTR Answer: A. Increase your CVR B. Change your ad C. Improve landing page D. Bid higher on keywords

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