Q.1Given the situation below discuss, with reason, whether they fall into the category of applied or basic research (5 marks) a. Dr. David Richard, a professor of Oxford University wanted to analyze in depth the reason for high turnover of the employees in the organizations. Fortunately, a company within 20 miles of the campus employed him as a consultant to study that very issue. b. A research scientist wants to investigate the question: What is the most effective way for an organization to recover from service failure? Her objective is to provide guidelines for establishing the proper fit between service failure and service recovery that will generalize across a variety of service industries.