Q2. Consider a Research made on the consumer choice decision (CCD) based on the social media marketing (SMM). Electronic word of mouth (EWOM) and blogger's reputation showed the following results on using a statistical analysis. (12 Marks) R-0.732 Adjusted R-Square - 0.536 S.E - 0.123 Predictors B S.E. - Statistic Beta Sig. Constant 1.453 0.004 2.936 0.000 SMM 166 .059 2.822 0.245 0.005 EWOM 347 .082 4.224 0.167 0.098 Bloggers .328 .053 6.201 0.342 0.000 EWOM .766 .050 9.361 0.253 0.001 a) What does the explanation and interpretation of constant? (01 Marks) b) Explain the sig. value of EWOM. Whether will you accept or reject the hypothesis of impact of EWOM on the consumer choice based on that value? (01 Marks) c) What does the value of Rshow? (01 Marks) d) What is the meaning of the value of Adjusted R-square? (01 Marks) e) How will you elaborate the value of S.E.? (01 Marks) 1) What will be the effect regression model? (02 Marks) 2) How much per unit change in consumer choice is expected with respect to change in Social Media Marketing? (01 Marks) h) What is the difference between the "B" and "Beta"? (02 Marks) 1) What is the role of the sig value of ANOVA in the regression analysis? (01 Marks) 1) What does 0.082 explain in S.E. of EWOM? (01 Marks)