Question: Q2 Total Lifetime Value of a Customer is a function of the following (10 points) : a. Economic Value b. Relationship Value c. Both (a)

Q2

Total Lifetime Value of a Customer is a function of the following (10 points):

a. Economic Value

b. Relationship Value

c. Both (a) & (b) above.

d. Neither (a) nor (b) above.

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