Q2:

When an incumbent faces a new entry from a competitor to the market, this incumbent should decide whether on an offensive approach and initiate aggressive strategic moves to improve its market position, or to employ defensive strategies to protect its market position. As a result, a competitive dynamic-action and response begins in the market. Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive route. Support your answer with examples. (400 words)

Question 3:

Lou Gerstner, former CEO of IBM, has strong views on why successful companies often fail. He goes on to comment that enduring companies we see are not really companies that have lasted for 100 years. Theyve changes 25 times or 4 times over the 100 years. His prescription for this for strong leaders is to inoculate their firms against complacency and continuously push their firms forward. He adds that leadership that really counts is the leadership that keeps a company changing in an incremental, continuous fashion. You are requested to think of an organization leader that you know (or read about). Critically discuss whether or not this leader was effective and was able to bring about a significant organization change. Explain reasons behind this leader success (or failure). (400 words)