Question: Q21: large or profitable segment that is sufficient to serve, is labelled as ________. a. measurable b. accessible c. actionable d. substantial e. observable Q22:

Q21:

large or profitable segment that is sufficient to serve, is labelled as ________.

a.

measurable

b.

accessible

c.

actionable

d.

substantial

e.

observable

Q22:

all of the following are new-product ideas EXCEPT ________.

a.

customers

b.

suppliers

c.

governments

d.

competitors

e.

C and D

Q23:

any product seems to have a life cycle. _______________ is NOT a major challenge by the PLC?

a.

It is difficult to plot the stages that a product goes through

b.

All products eventually decline.

c.

A firm must be good at developing new products to replace aging ones.

d.

The firm must be good at adapting its marketing strategies.

e.

A and C

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