Question: Q2b. Do you think the supermarket purchasing process will be the same as that of Pizza Hut? Explain the differences from the perspective of:

Q2b. Do you think the supermarket purchasing process will be the same as that of Pizza Hut? Explain the differences from the perspective of: (20 points) - Needs problems and solutions sought Involvement in the buying team of different persons and their roles Q2c. What marketing strategies (product and communication) will you formulate for successful entry in the market? (25 points)

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