Question: Quality Improvement is a continual process that recognizes changing patient needs and updates both clinical and administrative processes to meet those goals and provide the

Quality Improvement is a continual process that recognizes changing patient needs and updates both clinical and administrative processes to meet those goals and provide the best possible care. How can social marketing assist with this notion of changing patient needs? How does coming to better understand the target customer enhance a healthcare organization's ability to meet patient's needs?

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